U.S. Latinos Online: A Driving Force

The Hispanic division of the IAB Multicultural Council consolidated data from different resources to convey a clear message about the size, growth and dynamics of Hispanics online as well as how to most effectively talk to them in-language and in-culture. This document specifically covers the Hispanic dominant/Spanish preferred and bicultural/bilingual segments. The document will serve as a centralize resource for publisher, agencies, and marketers to reference for data on the relevant segments.

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Hispanics Online

The visitor of ContactoMagazine.com....

__ Average household income of $85,000 a year.
__ 32% are university graduates.
__ Average age is 45 years old.
__ 53% are males, 47% are females.
__Average page views per visitor, 3.2

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