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Google AdWords,
a Pay-per-Click
Advertising Program
Google AdWords is a quick and simple way to purchase highly targeted
cost-per-click (CPC) or cost-per-impression (CPM) advertising,
regardless of your budget. AdWords ads are displayed along with
search results on Google, as well as on search and content sites
in the growing Google Network, including AOL, EarthLink, HowStuffWorks,
& Blogger. With searches on Google and page views on the Google
Network each day, your Google AdWords ads reach a vast audience.
When you create an AdWords keyword-targeted ad, you choose keywords
for which your ad will appear and specify the maximum amount you're
willing to pay for each click. You only pay when someone clicks
on your ad. To save you even more money, our AdWords Discounter
automatically reduces the actual CPC you pay to the lowest cost
needed to maintain your ad's position on the results page.
When you create an AdWords site-targeted ad, you choose the exact
Google Network content sites where your ad will run and specify
the maximum amount you're willing to pay for each thousand page
views on that site. You pay whenever someone views your ad, whether
the viewer clicks or not. As with keyword-targeted ads, the AdWords
Discounter automatically reduces the actual CPM you pay to the
lowest cost needed for your ad to win the placement on that page.
There's no minimum monthly charge with AdWords -- just a nominal
activation fee. Your ads start running within minutes after you
submit your billing information. You can easily keep track of
your ad performance using the reports in your online account Control
Center.
To find out more about Google AdWords or to begin creating your
ads, visit the AdWords home page at https://adwords.google.com/select/
© Contacto Magazine - September 28, 2006
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