Your Press Release
Internet Has Brought New Rules of Marketing
Many private companies and nonprofit organizations
are still struggling to get news media coverage or Internet
users to visit their press rooms after distributing and publishing
their press releases. ContactoMagazine.com,
a bilingual (English, Spanish) news site serving U.S. Hispanics/Latinos
since 1998 has implemented a solution to that issue.
R.O.I. and Credibility in Advertising
One of the most important points you
should know before developing an advertising campaign is
to calculate your Return-On-Investment (ROI). When you
figure out the breakeven number of new clients that your
campaign needs to generate profits, you'll understand better
where and how to spend your ad budget.
- Letters A and B
Above The Fold - Any
area of a web page that is viewable without the viewer having
to use the vertical scroll bar. Ad space in this area is
usually more expensive since it is more likely to be viewed
by the visitor.
Article vs. Press Release
To please readers of Hispanic origin
you can't find nothing like the narrative approach of a
well written Spanish-language feature article. That's why Contacto
PR News is offering corporations, public relations
agencies and individuals a free distribution through all
its circuits when they order the writing of an original
Advertising's Impact in a Soft Economy
According to a new Ad-ology
Research study, Advertising's Impact in a Soft Economy,
more than 48% of U.S. adults believe that a lack of advertising
by a retail store, bank or auto dealership during a recession
indicates the business must be struggling. Conversly, a
vast majority perceives businesses that continue to advertise
as being competitive or committed to doing business.
By 1985, sales of companies that were aggressive recession
advertisers had risen 256 percent over those that didn't
keep up their advertising. In addition, a series of six
studies conducted by the research firm of Meldrum & Fewsmith
showed conclusively that advertising aggressively during
recessions not only increases sales but increases profits.
- Frequently Asked Questions
The following are common questions and answers
about advertising in an economic downturn... Advertising
is a form of communication that typically attempts to persuade
potential customers to purchase or to consume more of a particular
brand of product or service.
Advertising: An Irreversible Decline?
Generator Research's report "Television
Advertising: An Irreversible Decline?" shows that revenue
from traditional broadcast TV spot ads will account for just
25 percent of TV advertising by 2019. The result will be
a market worth $13.1 billion in the United States, down from
$57.8 billion in 2008.
El Pollo Loco
Will Run a $4 Million
Ad Campaign in Spanish
“Que rico pollo” is the new
Spanish-language ad campaign launching this spring for
Costa Mesa, California-based El Pollo Loco, a quick-service
chain known for flame-grilled chicken, according to Portada magazine. The campaign,
which highlights the chain's behind-the-grill cooks, is more
than simply a translation of general market spots to Spanish.
of Internet Marketing and Advertising
In the current economic downturn, Internet
marketing may be a great tool to reach consumers, including
Latino consumers who have a higher purchasing power and a
strong education in terms of online shopping. Of the 45.5
million Hispanics/Latinos living in the United States with
a purchasing power of $900 billion a year, more than 20 million
are on the Internet on a daily basis.
During an Economic Downturn
By PAULA WHITE
Boerne, Texas, Chamber of Commerce
While the White House staff, and legislators,
along with the Obama transition team and business leaders
throughout the United States make every effort to shore up
our beleaguered economy, small and mid-sized businesses have
some tough decisions to make.
Slowdown - Marketing 101
If you own a private business you should be
wondering how to deal with the current economic slowdown
the United States is suffering. Consumer confidence fell
more than forecast in June to the lowest level in more than
16 years. Gas prices are capping a run of eight straight
days of record highs. That's an increase of 38.5% over the
last year. U.S. unemployment held at 5.5% last month. But
don't panic. You will find effective ways to sell products
and services even in such an economy.
Investigates the Truth
Behind Labels that Imply "Made in the USA"
Whether motivated by patriotism or recent health
and safety alerts regarding goods made abroad, consumers
may look to find domestic-made goods, but finding a product’s
homeland on the label isn’t always easy, says Consumer
the News Media to Your Business
As a business owner, sometimes you have to
act as your own public relations agent to gain brand exposure
and clients. To send a news release or press release to the
news media is a way to receive coverage and put your company's
name in the spotlight.
iReport.com for People
to Upload, Share and Discuss News
CNN Worldwide announced the beta launch of
iReport.com, its first uncensored, unfiltered, unedited,
user-generated community Web site. Scheduled for a full-scale
launch in March, iReport.com provides users with an open
forum and a set of tools and applications to upload, share
and discuss news with each other.
Increases 2.3 Percent in First Half
Total ad spending in Spanish-language media
for the first half of 2007 reached $2.87 billion, up 2.3%
over the same period last year, according to Nielsen Monitor-Plus.
Target Audience – One
of the Four P’s
Do you know who your target audience is? If
you don’t know, you are not maximizing your advertising
and/or marketing efforts. A marketing strategy blends the
elements of the marketing mix, also known as the four P’s
(product, price, placement, promotion).
News Media and Press Releases
If you own a business company or you are a public
relations practitioner, there are several things you should
know before sending a press release to the Hispanic news media.
News editors, producers and reporters see press releases (alson
known as news releases) as information. But information contained
in press releases should be of interest to their audiences.
Online Advertising Playbook
Many Internet advertising campaigns are based on hunches and
guesswork, because there has not been a standard resource that
marketers could turn to for research-backed, trustworthy advice.
The Advertising Research Foundation's Online Advertising
Playbook is the new benchmark for best practices. It relies on data, not
guesswork, to explain what's working and not working on the Internet, and answers
all the most vital questions advertisers have about online advertising.
Releases in the Information Age
For many years, PR practitioners have been writing and disseminating
news releases in order to encourage the news media to publish
or air a story about their company or clients. Internet has changed
that. You no longer have to wait until news organizations decide
to publish or air some news about your company or clients. Now
you can place your news release in the hands of end users directly,
to Acquire DoubleClick
Google Inc. announced a definitive agreement to acquire DoubleClick
Inc., a global leader in digital marketing technology and services,
for $3.1 billion in cash from San Francisco-based private equity
firm Hellman & Friedman along with JMI Equity and management.
The acquisition will combine DoubleClick's expertise in ad
management technology for media buyers and sellers with Google's
leading advertising platform and publisher monetization services.
Leading Ad Agencies into New Media
Internet radio and TV, online newspapers and magazines, and the
so-called consumer-generated media, CGM, such as blogs, have
opened a new way for advertisers and ad agencies to advertise
products and services. However, are well known full service advertising
agencies ready to use this new media?
the Benefits of Online Video Advertising
DoubleClick Inc., a well known provider of digital marketing
technology and services, announced the results of its recent
research of online video ad placements, illustrating that video
is a highly effective format for online advertising.
US Online Advertising Rises 35%
Advertising spending for the full year 2006 rose 4.6% over the
same period last year due to gains across major media, according
to preliminary figures released today by Nielsen.
Intelligence Forecasts 2.6 Percent Increase
in U.S. Advertising Spending for 2007
Total U.S. advertising spending is expected to increase
2.6 percent in 2007 to $153.7 billion, according to the full-year
forecast released by TNS Media Intelligence, the leading provider
of strategic advertising and marketing information. This anticipated
tepid gain is the smallest since the media economy emerged from
its 2001 recession and follows estimated advertising spending
growth of 3.8 percent in 2006.
Billion in Hispanic-Targeted Ad Spend by 2010
As the largest and fastest-growing minority market
in the U.S., the Hispanic demo is drawing attention from all types
and classes of advertisers. The rise in population and purchasing
power has made the Hispanic TV and radio audience a highly desirable
market for networks, TV and radio station owners, content owners
and investors, according to Kagan’s Economics of Hispanic
TV and Radio in the U.S. .
Advertising on Hispanic Websites
More Than Triples Since 2002
Major advertisers expect to spend $132 million in online advertising
targeted to U.S. Hispanics this year, up 32 percent from last
year according to the 2006 media markets report in the December
issue of Hispanic Business magazine.
Translating Hispanic Marketing
into Shareholder Value
With shareholders demanding higher and better returns, companies
are examining all facets of their strategy to see what delivers.
A new study released by Santiago Solutions Group (SSG), found
that companies might want to take a harder look at their Hispanic
marketing strategy to see how it translates into bottom-line profitability.
Media & Marketing, a New Full-Service Agency
Veteran PR practitioner, Ana Lydia Ochoa, officially launched
padma media & marketing (PMM)--a full-service consumer, fashion,
beauty & entertainment-communications agency dedicated to
reaching urban consumers, with a specialized emphasis in creating
targeted programs and initiatives for bilingual U.S. Hispanic
Should You Pay for PPC on Individual Websites?
There are a lot of companies that are running their own pay per
click program on their website, not wanting to go with Google
Adsense, Yahoo Overture, or MSN Adcenter. There are many reasons
why they might be doing this.
in 10 Watching TV Online
A new survey said about one in 10 U.S. online consumers now watches
television broadcasts online, mostly for convenience and to avoid
Latin TV Shows, Telenovelas & Reality
Content Now Available on iTunes Latino
Apple, Telemundo, and mun2 announced that popular Spanish-language
television programming from Telemundo and bilingual programs from
popular Latino youth network, mun2 are now available for purchase
download on the iTunes Store (www.itunes.com).
Movie Piracy Costs Significant Losses in
American Jobs, Earnings, Taxes and Output
Movie piracy hurts more than just Hollywood pocket books. Groundbreaking
research released by the Institute for Policy Innovation (IPI)
is the first to measure piracy’s cost to the overall economy.
The findings are astonishing...:
Advertising Revenues Continue
to Accelarate at an Unprecedented Rate
First Six Months of '06 hit $7.9 Billion
and Q2 Exceeds $4 Billion
During the MIXX Conference and Expo, the Interactive Advertising
Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet
Advertising Revenues covering Q2 and the first six months of 2006.
Internet advertising revenues (U.S.) for the first six months
of 2006 were approximately $7.9 billion, a new record and a 37%
increase over the first half of 2005.
Tips to Advertisers...
Procter & Gamble became the largest advertiser in the U.S.
in 2005, spending $4.61 billion compared with the $4.35 billion
of second-place General Motors - the first time the $4 billion
mark has been surpassed - writes AdAge (via MarketingVOX), citing
its "100 Leading National Advertisers" report. Together,
P&G and GM accounted for nearly 9 percent of the top 100 national
advertisers' total 2005 U.S. ad spend of $101.31 billion, which
is up 1.3 percent from the previous year, according to the report.
Warns Advertisers and
Media That Ads May Be Deceptive
The Federal Trade Commission has sent letters to 166 advertisers
and 77 media outlets warning them that their advertisements targeting
Hispanics are potentially deceptive. The ads were spotted during
a one-day surf of Spanish-language newspaper, magazine, Internet,
radio, and television advertisements by 60 partners around the
United States and Latin America, coordinated by the FTC.
Hispanic Marketing and Advertising Explosion
The Association of Hispanic Advertising Agencies (AHAA) announced
the results of its survey assessing trends and influential factors
in US Hispanic advertising over the past decade. More
than 90 percent of respondents indicated that they anticipate
corporate ad spending targeting the fastest growing segment of
the US -- Latinos -- to increase in 2007 and more than 30 percent
are predicting budget growth of more than 10 percent.
Healthcare Through Television
A new innovation in communication technology that moves healthcare
from the hospital to the home is now available in the U.S. The
system developed by Philips, called Motiva, uses secure broadband
technology to connect patients from their home television sets
to their care providers daily.
Foreign Partners in Recommending
International Efforts to Combat Spam
The FTC has joined its foreign partners in calling for stepped
up cross-border law enforcement cooperation and increased public/private
sector cooperation to combat spam. The Organization for Economic
Cooperation and Development (OECD) issued recommendations in this
area today. The OECD is an international forum of 30 countries,
including the United States, established to promote economic growth,
trade, and development.
Must Re-Think How They Value Customers
Companies looking to cut back on training and investment
in Customer Service Call Centers will face serious financial consequences.
A groundbreaking research study, recently undertaken by Ernan
Roman Direct Marketing, has uncovered startling new insights into
the world of customer service.