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Internet Advertising Revenues Continue
to Accelarate at an Unprecedented Rate
First Six Months of '06 hit $7.9
Billion and Q2 Exceeds $4 Billion
During the MIXX Conference and Expo, the Interactive Advertising
Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet
Advertising Revenues covering Q2 and the first six months of 2006.
Internet advertising revenues (U.S.) for the first six months
of 2006 were approximately $7.9 billion, a new record and a 37%
increase over the first half of 2005.
Internet advertising revenue totaled nearly $4.1billion for the
second quarter of 2006, exceeding the $4 billion mark, representing
a 36% increase over same period 2005. Q2 2006 revenues represent
a 5.5% increase over Q1 2006.
"Interactive delivers an arsenal of options for advertisers
no matter their marketing and business objectives. From search,
broadband, lead generation, behavioral targeting, consumer generated
content and new emerging platforms like mobile and iPTV, Interactive
continues to solidify its position as a mainstream medium,"
said Greg Stuart, CEO of the Interactive Advertising Bureau. "This
latest report is a clear indication that Interactive is of increased
importance to marketers today to engage their consumers and drive
sales."
"The latest results reaffirm the Internet's growing importance
for marketers to integrate online advertising into their overall
media plans," said David Silverman, Partner, Entertainment
& Media Practice, PricewaterhouseCoopers. "While search
advertising remains the largest format in terms of revenues, we
expect to see new formats like video ads to continue to emerge
as advertisers seek to leverage the branding opportunities afforded
by the growing installed base of broadband users."
"Internet advertising continues to reach new milestones,
exceeding $4 billion in quarterly revenues for the first time,
and on pace for another record year of revenues," said Pete
Petrusky, Director, Entertainment & Media Practice, PricewaterhouseCoopers.
"With the seventh consecutive quarter of growth behind us
we are confident that the Internet will continue to reconcile
the imbalances between its share of media consumption versus its
relative share of total advertising spend."
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