Can Now Enjoy Music Content
Those in search of the ultimate mobile music experience need look
no further than Cingular Wireless which announced the launch of Cingular
Music(TM), an integrated, on-the-go music experience that delivers
"your music, your way."
Cingular teamed with Microsoft to incorporate Windows Media Digital
Rights Management into select handsets, making it possible for customers
to enjoy and discover subscription music from the wireless phone.
Cingular Music delivers several industry firsts in regards to subscription
* Most comprehensive music subscription service of its kind ever offered
by a U.S. wireless carrier
* The largest collection of mobile music content available on the
from the leading online music retailers
* First and only U.S. carrier to enable mobile portability of online
subscription music content from Napster and Yahoo!
* Simple one-click access to a complete-suite of music related content,
giving users easy access to all things music on their phone in one
"Cingular Music is our answer to a fragmented
marketplace that until now has not fully taken into account the user
experience," says Jim Ryan, vice president of consumer data services,
Cingular Wireless. "Music has become such an integral part of
our lives and many consumers want a simple and integrated mobile music
experience that gives them access to all things music -- including
songs, videos, news, data and information. With Cingular Music, we
are offering our customers one click access to their music, their
Cingular Music: A New Way
for Discovering and Enjoying Mobile Music
With Cingular Music, Cingular has dramatically accelerated the convergence
of wireless and music. Although the ability to listen to music on
the cell phone is not new, what is unique about Cingular Music is
the ease of use and open access it provides to music-related content.
Unlike other wireless carriers who provide access to a single music
storefront that may or may not seamlessly integrate with a consumer's
PC-based music library, Cingular Music makes it easy to take your
music with you and offers the widest selection of music content in
the industry today, including integration with Napster and Yahoo!
Music, as well as support for other music stores. Cingular Music also
seamlessly integrates with eMusic, which sells tracks in the universally
compatible MP3 format. "Cingular's vision of delivering easy
and flexible access to a range of leading online music stores makes
them a great technology partner for Microsoft in the vitally important
area of mobile entertainment," said Amir Majidimehr, corporate
vice president of the Consumer Media Technology Group at Microsoft
Corp. "Microsoft's focus and commitment continues to be on ensuring
our DRM technology provides the best functionality to enable compelling
business models for current and future media-rich services, such as
"The launch of Cingular Music
marks another important milestone in our strategic relationship with
Cingular Wireless," said Michael Nash, Senior Vice President,
Digital Strategy and Business Development, Warner Music Group. "Integrated
for the first time through a wireless carrier's mobile platform, the
Cingular Music store combines secure, portable subscription with technologically
advanced handsets in a terrific development for mobile customers.
We look forward to working with our wireless service partners as they
advance their technology roadmaps and the evolution of music delivery
so consumers can experience our artists' music in a variety of new
and exciting ways." With Cingular Music, Cingular is the first
U.S. carrier to distribute subscription music to the handset -- allowing
consumers to extend their existing music libraries not rebuild them.
And, for consumers who are new to subscription-based music, Cingular
is making it possible for them to discover millions of new songs and
take their favorites with them wherever they go.
* Napster: For a monthly subscription price of $14.95 a month, Cingular
customers can fill and refill their phone by simply connecting their
Cingular phone to their PC and downloading their favorite tracks from
among Napster's more than 2 million songs. In fact, Cingular and Napster
are currently offering a free 60-day trial so users can see just how
easy and fast it is to side-load unlimited music to your handset.
Additionally, from their mobile phone, customers can access Napster
Mobile and browse the entire Napster catalog, listen to 30-second
samples, rate songs, and recommend music picks with friends. And,
just $0.99, consumers can also buy songs on the handset for delivery
the PC for side-loading later. Ericsson is hosting, integrating and
managing the round-the-clock operations for Napster Mobile, a service
co-developed by Napster and Ericsson leveraging on Napster's vast
catalogue and Ericsson's mobile platform and personalization content.
* Yahoo! Music: With Yahoo! Music Unlimited To Go, Cingular customers
unlimited access to over 2 million songs to play and transfer from
PC to their mobile device (rates are as low as $11.99 a month). With
Yahoo! Music for Mobile, Cingular customers can, on their mobile
handsets, browse the extensive Yahoo! Music catalog for album, artist
and song content as well as receive personalized music recommendations
and remotely add songs direct to their PC. Free to all Yahoo! Music
users is the Yahoo! Music Jukebox, a digital music player that allows
consumers, from their PC, to play, rip and burn MP3s and CDs, share
playlists, listen to LAUNCHcast Radio, and transfer music seamlessly
* eMusic: Currently, consumers who purchase a Sony Ericsson W810i
Ericsson W300i will be able to enjoy a free "in-box" offer
up to 50 songs from eMusic's vast catalog of two million tracks,
allowing them to enjoy and discover music from both classic and new
artists such as Johnny Cash, Spoon, Ray Charles, Neko Case, Blind
Johnson, Miles Davis, Ying Yang Twins, Bob Marley, Black Flag, Creedence
Clearwater Revival and Lucinda Williams. Not only can consumers transfer
eMusic's MP3 tracks to multiple devices and burn them to CD, they
own, not rent, tracks purchased from eMusic.
new relationship with Cingular brings the biggest digital music brand
onto the largest wireless network in the U.S. and will introduce Cingular's
huge customer base to subscription music on the go. Analysts are now
projecting that half of all cell phones sold by the end of 2007 will
offer music capabilities which will substantially enhance the experience
for wireless customers and be a great growth engine for digital music
adoption," said Chris Gorog, Napster's chairman and CEO. "We
are delighted to be partnering with Cingular to debut the Napster
Mobile service nationwide, and look forward to working together to
provide consumers with an exciting and easy to use integrated music
"No matter what kind of music people
prefer, they want to bring their music with them, wherever they go,"
said Dave Goldberg, VP and GM of Yahoo! Music. "Making Yahoo!
Music's software and library of more than 2 million songs available
to Cingular customers allows consumers and music lovers alike to have
both the best music and mobile experiences possible."
"eMusic's universally compatible MP3 tracks are easy to sideload
onto any MP3-enabled phone, and we're excited to formally be a part
of Cingular's mobile music initiative," said David Pakman, eMusic
President and CEO. "Unlike other subscription services that cater
mostly to youth, eMusic provides an option for those consumers interested
in music outside commercial pop and rap. We welcome Cingular customers
to discover the riches of independent music at eMusic."
XM Satellite Radio
Cingular also teamed with XM Satellite Radio to offer mobile access
to audio streams of 25 popular commercial-free music channels. Through
XM Radio Mobile, Cingular customers will be able to enjoy a variety
of music virtually anytime, anywhere for $8.99 a month. Cingular will
launch the service November 6. The XM Radio Mobile application was
developed and will be hosted by MobiTV, the global leader in mobile
and broadband television and music services.
offers us a brand new platform to distribute the extraordinary content
that has made XM Radio the number one satellite radio company,"
said Adam Reyer, senior vice president, Business Development for XM
Satellite Radio. "Now Cingular customers can enjoy 25 of the
most popular commercial-free music channels, virtually anywhere they
Cingular Music: One-Click Access to Your Music, Your Way
Cingular realizes that simply offering music on the handset is not
enough. A true mobile music solution is designed to make it easy and
intuitive for consumers to experience the full gamut of music content
available on the handset today. Cingular Music combines "all
things music" that exists on your handset and delivers it to
one central hub, making it simple for users to access and enjoy. Cingular
Music contains eight distinct menu options:
* Music Player: Music Player is where you can access the phone's entire
catalog of music. Within Music Player, users can create their own
playlists by choosing songs from the All Songs menu list as well as
songs played in random order.
* Shop Music: The Shop Music folder is where users go to purchase
explore music content from Napster and Yahoo! Music, depending on
handset. Users can also personalize their phones by purchasing ringtones
and Answer Tones(TM) from the Cingular MEdia Mall.
* MusicID: For the first time, users can identify a song with MusicID,
Cingular's music recognition service, and then purchase that song
the handset by directly linking into the Napster library where the
song(s) can later be side-loaded. Beyond this new feature, MusicID
easily identify a recorded song by a simple press of the button. Within
seconds, a song can be analyzed among a database of more than 3 million
songs and then, when identified, you are provided the name of the
and the track. And, if the song matches an available ringtone, you
easily purchase it without having to spend time searching.
* Music Videos: The Music Videos folder provides a direct link to
Cingular's video offerings, including video content from MTV Networks'
premiere MTV, VH1 and CMT music brands; Warner Music (Music Choice);
well as original video footage from Cingular Sounds Live (CSL) concert
* Streaming Music: The Streaming Music folder is where users can listen
various genres of music content from either XM Radio Mobile or
MobiRadio, depending on their handset.
* The Buzz: The Buzz is the place to go to access Billboard Mobile,
mobile music application that gives Cingular customers access to music
and entertainment news, Billboard charts and local concert information,
directly from the handset.
* Community: Comprised of artist fan sites and chat rooms, the Community
folder is where music fans can connect with others who share similar
interests. From sharing music and reviews within a particular community
(via SMS or IM) or simply listening to music from your favorite artists'
site, the Community folder is a one-stop-shop for discovering and
* Music Apps: The Music Apps folder is the home for other new and
music-centric applications including Mobilcast, a podcasting service,
and Hip Hop Official, a music video application.
Cingular Music: Featured Handsets
Although Cingular offers several music-centric handsets, we currently
offer five phones that feature the dedicated Cingular Music menu --
the Cingular SYNC(TM) by Samsung, LG CU500, Sony Ericsson W810i, Sony
Ericsson W300i and Cingular 3125.
Cingular's newest 3G phone, the Cingular SYNC(TM) by Samsung, sports
a sleek-clamshell design that is as stylish as it is functional. Since
it is a 3G phone, it is a great multimedia device, ideal for watching
music videos, and listening to your favorite songs from Napster and
Yahoo! Music. The Cingular SYNC(TM) will be available through select
Cingular Wireless retail locations and online at http://www.cingular.com,
beginning November 6, for $49.99 with a two-year service contract
and after a $100 mail-in rebate.
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