Contacto Magazine, a publication aimed at Hispanics/Latinos since
1994, is taking a number of actions to support its existing and new advertisers
during the current economic downturn in order to help them get more for
their advertising and marketing budgets.
New actions to support existing and new advertisers are:
for historic, frequent and consecutive clients in both the print and online editions.
to advertise in both the print and online editions at the same time by publishing display ad units.
for historic, frequent and consecutive print clients in the online edition (ContactoMagazine.com) by publishing text links that visitors can click on and jump to the advertiser's website. Please, see Enlaces Patrocinados (Sponsored Links) at the end of this information.
of advertisers' general information and text links to their websites in the online Directorio Comercial Clasificado, a channel established in 1998 within ContactoMagazine.com and currently one of the most visited ones.
LaCubanaRestaurant.com and DonSazon.com.
According to most experts, marketing and advertising activities should be kept up during recessions. By 1985, sales of companies that were aggressive recession advertisers had risen 256 percent over those that didn't keep up their advertising. In addition, a series of six studies conducted by the research firm of Meldrum & Fewsmith showed conclusively that advertising aggressively during recessions not only increases sales but increases profits.
Internet marketing may be a great tool to reach consumers, including those Latino consumers who have a higher purchasing power and a strong education in terms of online shopping.
If you need further information on print and online advertising in Contacto
Magazine and ContactoMagazine.com or about web design, please
call 818 241 4073 or send an email message by using the electronic form
shown below. In the Comments text area, please put your name, your business
name and your telephone number.