Internet Has Brought New Rules of Marketing and PR
Many private companies and nonprofit organizations are still struggling to get news media coverage or Internet users to visit their press rooms after distributing and publishing their press releases. ContactoMagazine.com, a bilingual (English, Spanish) news site serving U.S. Hispanics/Latinos since 1998 has implemented a solution to that issue.
At an affordable price, private companies and nonprofit organizations can post their press releases on ContactoMagazine.com's channels that best fit their needs, at the fingertips of loyal visitors.
Press releases of ContactoMagazine.com's clients run along with journalistic feature articles and news stories. The only difference is a small line above the headline reading "press release," and guess what? Visitors will find an active link at the bottom of the release pointing to the client's press room or any other landing page designated by the client. Furthermore, below the link visitors will also find a comments form, where they can interact with clients. That's interactivity.
Also, ContactoMagazine.com's experienced writers are able to write an original press release or a PR feature article for companies and nonprofit organizations, if needed. Our PR writing contains a journalistic flavor that gives press releases and PR feature articles a strong credibility.
The information age has brought new rules of marketing and PR.
"The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it," David Meerman Scott wrote in his book The New Rules of Marketing & PR.
"The Web has opened a tremendous opportunity to reach niche buyers directly with targeted messages that cost a fraction of what big-budget advertising cost," he added.
Those new rules, according to Meerman Scott, are that "marketing is more than just advertising..., PR is for more than just a maintream media audience..., you are what you publish..., people want authenticity, not spin..., participation, not propaganda..., marketing is not about your agency winning awards, it's about your organization winning business."
If you are interested in posting your press releases on ContactoMagazine.com, please call 818 241 4073 or use our electronic form. One of our representatives will let you know how to do it, how much it costs and how to pay for this service.
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