Padma Media & Marketing,
a New Full-Service Agency
Veteran PR practitioner, Ana Lydia Ochoa, officially launched
padma media & marketing (PMM)--a full-service consumer, fashion,
beauty & entertainment-communications agency dedicated to
reaching urban consumers, with a specialized emphasis in creating
targeted programs and initiatives for bilingual U.S. Hispanic
consumers.
PMM uses the Sanskrit name for lotus flower, padma. The lotus
flower is a universal symbol of truth and perfection because the
flower emerges fresh and clean from the darkened waters in which
it grows.
“Padma media & marketing gives its clients strong expertise
in reaching the U.S. Hispanic consumer group through our past
experience in managing and creating initiatives at award-winning
Hispanic agencies,” explains Ana Lydia Ochoa, founder of
padma media & marketing. “Our experience is not limited
to reaching U.S. Hispanics with Spanish-only communications programs.
We also manage music-driven events, print and broadcast product-placements
and celebrity-driven initiatives to reach the younger, hipper,
and bilingual urban market,” added Ochoa.
The nation’s Hispanic population reached 41.3 million as
of July 1, 2004, according to national estimates by race, Hispanic
origin and age released by the U.S. Census Bureau. Meanwhile,
Hispanics under the age of 20 number more than 12 million, or
38% of the total US Hispanic population. They comprise 58% of
all youth in Los Angeles, today, and will account for 80% within
a few years, according to a release from Growth Strategies.
“As the urban market continues to grow, companies and brands
must create integrated communications initiatives that overlay
personal areas of interest to best reach this consumer group,”
states Ochoa. “Padma media & marketing responds to this
need by building and managing a specialized team for each client
that provides counsel on how to best overlay tactics for the most
effective communications initiatives.”
PMM recently launched Americas United Bank (AUB), California’s
first Hispanic-owned and operated bank to open its doors in California
in over thirty years.
Ochoa also launched Experiencia, an innovative new division of
TCS, an award-winning promotional marketing agency. Experiencia
is dedicated to sponsorship, event marketing and promotions services
for the U.S. Hispanic Market.
Padma media & marketing, www.padma-media-marketing.com, services
the communications, marketing and advertising needs of consumer-products,
entertainment, fashion and beauty companies. Padma media &
marketing creates strategic communications initiatives that target
the youth & urban markets, trendsetters, professionals and
female consumers, with a specialized emphasis in the U.S. Hispanic
consumer market.
Ana Lydia Ochoa launched padma media & marketing with over
ten years experience in managing consumer, entertainment and fashion
initiatives that reached the U.S. Hispanic consumer market.
Previously to launching padma media & marketing, Ochoa served
as Account Supervisor at RLPR + Marketing/Sportivo. In this post,
she managed the national media campaigns for Telemundo and Sears.
Ana Lydia also led the regional Verizon Wireless account and provided
strategic counsel to Nike, the National Honey Board and The California
Milk Processors Board.
Prior to joining RLPR, Ochoa spearheaded the successful launch
of IKEA North America’s Hispanic initiative, managing the
regional spokesperson campaign for Foster Farms, the west-coasts
largest poultry supplier, and overseeing the Anita Santiago’s
Advertising Agency external public relations efforts.
Ochoa’s experience includes managing the national Hispanic
consumer and fashion public relations campaigns for Mervyn’s,
a (then) Target-owned retailer during her tenure at Valenica,
Perez & Echeveste Public Relations (VPEPR). Ochoa also managed
key national and regional accounts, including, AT&T, McDonald’s
Lo McXimo de la Musica, Washington Mutual Bank, La Opinion, General
Mills Trix Circo Mundial, Jafra Cosmetics International and City
of Hope.
Ochoa is an active volunteer with Free Arts for Abused Children,
a Venice, CA-based nonprofit organization that integrates the
healing and therapeutic power of the arts into the lives of children
and youth who have been abused. And, she is an alumni Board Member
at the Fashion Institute of Design and Merchandising in Los Angeles.
Ochoa was recognized by the Women’s Health Organization
for her commitment to women’s health, and, in 2004, the
City of Los Angeles recognized her public relations career.
