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Padma Media & Marketing,
a New Full-Service Agency

Veteran PR practitioner, Ana Lydia Ochoa, officially launched padma media & marketing (PMM)--a full-service consumer, fashion, beauty & entertainment-communications agency dedicated to reaching urban consumers, with a specialized emphasis in creating targeted programs and initiatives for bilingual U.S. Hispanic consumers.

PMM uses the Sanskrit name for lotus flower, padma. The lotus flower is a universal symbol of truth and perfection because the flower emerges fresh and clean from the darkened waters in which it grows.

“Padma media & marketing gives its clients strong expertise in reaching the U.S. Hispanic consumer group through our past experience in managing and creating initiatives at award-winning Hispanic agencies,” explains Ana Lydia Ochoa, founder of padma media & marketing. “Our experience is not limited to reaching U.S. Hispanics with Spanish-only communications programs. We also manage music-driven events, print and broadcast product-placements and celebrity-driven initiatives to reach the younger, hipper, and bilingual urban market,” added Ochoa.

The nation’s Hispanic population reached 41.3 million as of July 1, 2004, according to national estimates by race, Hispanic origin and age released by the U.S. Census Bureau. Meanwhile, Hispanics under the age of 20 number more than 12 million, or 38% of the total US Hispanic population. They comprise 58% of all youth in Los Angeles, today, and will account for 80% within a few years, according to a release from Growth Strategies.

“As the urban market continues to grow, companies and brands must create integrated communications initiatives that overlay personal areas of interest to best reach this consumer group,” states Ochoa. “Padma media & marketing responds to this need by building and managing a specialized team for each client that provides counsel on how to best overlay tactics for the most effective communications initiatives.”

PMM recently launched Americas United Bank (AUB), California’s first Hispanic-owned and operated bank to open its doors in California in over thirty years.

Ochoa also launched Experiencia, an innovative new division of TCS, an award-winning promotional marketing agency. Experiencia is dedicated to sponsorship, event marketing and promotions services for the U.S. Hispanic Market.

Padma media & marketing,, services the communications, marketing and advertising needs of consumer-products, entertainment, fashion and beauty companies. Padma media & marketing creates strategic communications initiatives that target the youth & urban markets, trendsetters, professionals and female consumers, with a specialized emphasis in the U.S. Hispanic consumer market.

Ana Lydia Ochoa launched padma media & marketing with over ten years experience in managing consumer, entertainment and fashion initiatives that reached the U.S. Hispanic consumer market.

Previously to launching padma media & marketing, Ochoa served as Account Supervisor at RLPR + Marketing/Sportivo. In this post, she managed the national media campaigns for Telemundo and Sears. Ana Lydia also led the regional Verizon Wireless account and provided strategic counsel to Nike, the National Honey Board and The California Milk Processors Board.

Prior to joining RLPR, Ochoa spearheaded the successful launch of IKEA North America’s Hispanic initiative, managing the regional spokesperson campaign for Foster Farms, the west-coasts largest poultry supplier, and overseeing the Anita Santiago’s Advertising Agency external public relations efforts.

Ochoa’s experience includes managing the national Hispanic consumer and fashion public relations campaigns for Mervyn’s, a (then) Target-owned retailer during her tenure at Valenica, Perez & Echeveste Public Relations (VPEPR). Ochoa also managed key national and regional accounts, including, AT&T, McDonald’s Lo McXimo de la Musica, Washington Mutual Bank, La Opinion, General Mills Trix Circo Mundial, Jafra Cosmetics International and City of Hope.

Ochoa is an active volunteer with Free Arts for Abused Children, a Venice, CA-based nonprofit organization that integrates the healing and therapeutic power of the arts into the lives of children and youth who have been abused. And, she is an alumni Board Member at the Fashion Institute of Design and Merchandising in Los Angeles.

Ochoa was recognized by the Women’s Health Organization for her commitment to women’s health, and, in 2004, the City of Los Angeles recognized her public relations career.

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