News Releases in the Information Age
For many years, PR practitioners have been writing and disseminating news
releases in order to encourage the news media to publish or air a story about
their company or clients. Internet has changed that. You no longer have to
wait until news organizations decide to publish or air some news about your
company or clients. Now you can place your news release in the hands of end
users directly, without intermediaries.
Today you can see PR practitioners optimizing news releases (text, audio and
video releases) by using the proper keywords and keyphrases that may help
search engines find and index their contents on the Internet. However, SEO
(search engine optimization) does not guarantee PR agents that search engines
will index their releases during any specific campaign timeline. It may take
months before search engines decide to index contents from any website. Even
after being indexed, such a content needs to gain visibility (Google Page
Rank). It may take years to get a good visibility. If you go to Google and
search for the "U.S. Hispanics" keyword, Google will serve you exactly
1,460,000 results in just 0.08 seconds. Most Internet users only see the first
five to seven results shown above the fold, then click on one of them. How
to get a solid rank among the first 10 places? Only Google's engineers know,
but they won't tell you.
That's why ContactoMagazine.com is launching its PR Exposure plan. What is
all about? ContactoMagazine.com, an online bilingual publication aimed at
U.S. Hispanics, was established on December 17, 1998. It has a Google
Page Rank of 6. The PR Exposure plan is a marketing tool specifically
designed for PR practitioners eager to provide their companies or clients
with immediate online visibility.
How does the PR Exposure plan work?
1.- You buy an online
ad unit on a CPM basis hyperlinked to any landing page where your news
release is located. You may select any national geotargeting: United States
only, United States and Mexico, or any other combination in order to get better
results. If you don't need traffic from Europe, Asia or Latin America, you
don't have to pay for Internet users coming from those regions or countries.
You will be able to monitor your campaign through our OpenAds adserver, where
you will see how many AdViews and AdClicks you are receiving as well as your
CTR (click through rate) every minute if you want.
will include a link to your company's or client's website in newsletters emailed
weekly to opt-in subscribers at no additional charge.
3.- Our sister company
PR News will email a link pointing to your news release to other Spanish
language print publications, TV networks, local TV stations, newswires, and
online publications at no additional charge.
4.- If needed, ContactoMagazine.com
will design your banner ad, including Gif animations, at no additional charge.
If you need further information, please send an email to ads
at contactomagazine dot com or call 818
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