Geotargeting to Reach Hispanics Online

Geotargeting to Reach Hispanics Online

When you launch an ad campaign to only reach Hispanics online in the United States, you don't need to pay for adviews and adclicks from Internet users based in Canada, Mexico, France or Colombia. It would be a waste of money. How to solve this problem? The answer is "geotargeting," a practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers.

ContactoMagazine.com is offering national advertisers the possibility to use geotargeting to reach Hispanics online in the United States, thanks to an adserving technology provided by OpenAds and MaxMind, which has been implemented by Zoltis Technologies.

But if your company is interested in reaching U.S. Hispanics and Internet users based in Mexico, Colombia, Argentina or Chile, our geotargeting capabilities also allow you to do so.

Geotargeting ads help your company increase returns significantly over "blind advertising."

ContactoMagazine.com was established on December 17, 1998 as an online, bilingual publication aimed at Hispanics/Latinos living in the United States.

About 44 million Hispanics live in the United States, according to the U.S. Census Bureau. They have a purchasing power of over $830 billion, according to the Selig Center for Economic Growth based in the University of Georgia.

Online Hispanics in the U.S. are "media mavens," consuming and adopting media and technology at a higher rate than the general population, according to new research released by Yahoo! Telemundo and Experian Simmons Research.

If you are interested in a geotargeted ad campaign in ContactoMagazine.com, please call 818 241 4073 or visit our online advertising area.

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