U.S. Latinos Online: A Driving Force

The Hispanic division of the IAB Multicultural Council consolidated data from different resources to convey a clear message about the size, growth and dynamics of Hispanics online as well as how to most effectively talk to them in-language and in-culture. This document specifically covers the Hispanic dominant/Spanish preferred and bicultural/bilingual segments. The document will serve as a centralize resource for publisher, agencies, and marketers to reference for data on the relevant segments.

Frequently Asked Questions

Hispanics Online is offering online advertisers a new ad server that helps them check ad views, clicks and click through rate (CTR) during their campaigns. This ad server is OpenX.

Advertisers are able to log in into a user interface and view statistics about how their banners are performing. Apart from a simple overview, they can view monthly, weekly, daily and hourly statistics. Advertisers can also export reports in CSV format for use in Microsoft Excel.

OpenX can handle different types of banners in various sizes. Thanks to a flexible delivery engine it can handle regular banners and buttons, pop-ups, text ads, DHTML banners and much more. OpenX is the only ad server that can handle tracking of Flash banners which aren't specially prepared.

OpenX, formerly called phpadsnew and Openads, is the most popular adserver solution when measured by number of publishers using it. They have 25,000 publishers using the sofware on 100,000 sites in 140 different countries and in 20 languages.

Thanks to an advanced targeting system OpenX can deliver different banners based on many different parameters, such as keyword, IP address, domain, weekday, hour of the day, language, browser or operating system. It is even possible to combine these parameters and use logical operators to create very specific situations in which banners are delivered. In addition to this it is also possible to limit the delivery of banners based on how often a banner is already shown to a specific visitor and how long since the visitor last saw the banner.

The ad server technology has been provided by OpenX, a tool to administer MySQL databases created in 1998 by Tobias Ratschiller and updated since then with new versions and projects such as phpIRC, phpPolls and phpAds thanks to new developments created by Wim Godden, Phil Hord and Niels Leenheer. OpenX has been configured and implemented within by Zoltis Technologies, an IT company founded by Karel Rodriguez in 2002.

If you need further information on how to advertise in, please click here or call 818 241 4073.

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