U.S. Latinos Online: A Driving Force

The Hispanic division of the IAB Multicultural Council consolidated data from different resources to convey a clear message about the size, growth and dynamics of Hispanics online as well as how to most effectively talk to them in-language and in-culture. This document specifically covers the Hispanic dominant/Spanish preferred and bicultural/bilingual segments. The document will serve as a centralize resource for publisher, agencies, and marketers to reference for data on the relevant segments.

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Hispanics Online

Ad Samples Please click on links below to view ad unit samples...
Rectangles and Pop-Unders  
Large Rectangle (336 x 280 pixels)  
Medium Rectangle (300 x 250 pixels)  
Vertical Rectangle (240 x 400 pixels)  
Rectangle (180 x 150 pixels)  
Half Page (300 x 600 pixels)  
Wide Skyscraper (160x600 pixels)  
Skyscraper (120 x 600 pixels)  
Banners and Buttons  
Leaderboard (728 x 90 pixels)  
Full Banner (468 x 60 pixels)  
Vertical Banner (120 x 240 pixels)  

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