- Why to advertise in

Please, consider these reasons:

1.- has been serving Hispanics/Latinos living in the United States on a daily basis since 1998. We'll put your ad in the hands of our loyal visitors who are one click away from your site.

2.- Credibility is important not only for informational matters, but also for advertising purposes. Our editors have been interviewed and feature articles originated by have been quoted by outstanding news media, including CNN en Español, Univision, Telemundo, Mega TV, The Miami Herald (Miami, USA), La Opinion (Los Angeles, USA), ABC (Spain), El Nacional (Venezuela), and Proceso (Mexico). The more credibility a news outlet where you place your ad has, the more credibility your ad campaign gains.

3.- You can buy ad space on a CPM (cost per thousand impressions or ad views) basis and/or on a CPC (cost per click) basis. You don't have to bid on ad space. You don't have to compete with other advertisers for the same ad space. You will know exactly how much an ad campaign will cost you from the very beginning. No hidden costs.

4.- You'll be able to monitor your campaign through our OpenX ad server, where you will see amount of impressions, clicks and CTR (click through rate) anytime, any day, any week, any month and any specific period of time. Advertisers and our staff visits will not be registered by OpenX in order the score accurate metrics.

- Are U.S. Latinos on the Internet?

There are nearly 30 million U.S. Hispanics on the Internet on a regular basis. They access Internet from home, office or their mobile phones. This cyberpopulation outpaces those of Mexico, Spain, Colombia and Argentina. Online Hispanics are more likely than online whites to use the Internet as both a source of entertainment as well as a tool for economic and quality-of-life advancement, according to a research done by the Pew Internet & American Life Project.

Hispanics online look for information about books, movies, and other leisure activities. About 71% of online Hispanics have sought this information, while 62% of whites have done so. And the appeal of multimedia activities has not escaped the attention of online Hispanics - about 50% have watched or listened to a video or audio clip while on the Web and just over a third (37%) have played a game online. In both instances, online Hispanics engage in these activities in greater proportions than online whites. In addition to using the Internet as a source of entertainment, Hispanics see the Internet as a tool for economic and personal advancement. Some 61% of online Hispanics have done school-related research or job training on the Internet; 51% have gotten health and medical information online; 50% have done work-related research; 41% have used the Web to look for a job; and 28% have used the Internet to gather information about a place to live, the Pew Internet & American Life Project's study shows.

- Do you have a profile of your visitors?

Yes, we do. The visitor of has an average household income of $85,000 a year. Thirty two per cent of our visitors are college graduates. Average age is 45 years old. 53% are males, 47% are females. Visitor Profile.

- How can I know how many visitors view my banner and click on it?

Advertisers are able to log in into a user interface and view statistics about how their banners are performing, thanks to our ad server OpenX. Apart from a simple overview, they can view monthly, weekly, daily and hourly statistics. Advertisers can also export reports in CSV format for use in Microsoft Excel. OpenX can handle different types of banners in various sizes. Thanks to a flexible delivery engine it can handle regular banners and buttons, pop-ups, text ads, DHTML banners and much more.

- How do you know the number of readers visiting your online edition?

We also use a sophisticated software which compiles statistics on visitors, page views, vistors/per pages, time spent online, most visited pages, etc.

- Why do visitors come to

Visitors find interesting news stories and feature articles on music, films, immigration, politics, health, consumer protection, business, food, computers, Internet and other topics in both Spanish and English. About 60% of our readers come directly to our site; about 40% come from Google, Yahoo, Bing, Ask, AOL, and other search engines.

- How can my company advertise in

Please, let us know what kind of ad campaign you need to run. We will need to know how many impressions or clicks your company plans to buy, and which ad unit you would like to run. A 120 x 600 skyscraper, a 468 x 60 banner or a 300 x 600 half page that will give you a higher click-through-rate (CTR)? We will email or fax our Ad Insertion Order form to you immediately. Please fill out, sign and fax the AIO back to us. We will contact you by phone or e-mail to find out whether you have your own artwork ready to be taken from a website, if you are e-mailing the artwork to us or if you prefer to design your artwork.

- Where can I see your online ad rates?

You can see our CPC (cost per click) or CPM (cost per thousand impressions or ad views) ad rates by clicking HERE.

All ads will be hyperlinked to your company's website, just one click away from our visitors.

Please, visit our FAQs. area:

Please, visit our Ad Sales Sheet:

To visit our digital cover, please CLICK HERE.

If you need further information, please use our e-form below:


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