CONTACTO Magazine - Since 1994


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  What Is Contacto?

CONTACTO Magazine is an independent publication on current affairs. Thousands of readers enjoy our bilingual in-depth news features, including exclusive interviews with artists, writers, entrepreneurs, politicians and community leaders.

The print edition of CONTACTO Magazine comes out monthly, while the online edition is
operated on a daily basis, with the highest professional standards of news reporting.

CONTACTO was founded on July 1, 1994 in Burbank, California. It serves the growing Hispanic community of Los Angeles area, which is the largest Hispanic market in the United States. More than 7 million Hispanics/Latinos live in Los Angeles area with a purchasing power of $89 billion a year. But thanks to the Internet, the online edition of CONTACTO is also visited by a number of U.S. Latinos from L.A. to New York, from Miami and San Antonio to Chicago, Puerto Rico, Dallas and San Francisco.

On April 13, 1998, the daily newspaper ABC, of Spain, printed almost entirely the cover story of CONTACTO Magazine. In 1997 and 1998, KMEX-Channel 34 (Univisión, USA) presented CONTACTO in two different TV shows. In July 1998, El Nuevo Herald (The Miami Herald) reprinted an article originated by CONTACTO and interviewed our Publisher. In October 1998, KLVE, a well known L.A.-based radio station, broadcasted a story originated by CONTACTO on Latinos on the Internet. In February 1999, Venezuela's daily newspaper El Nacional quoted a CONTACTO's editorial.

In the summer of 2002, Mexico's Proceso, a very prestigious weekly magazine, reprinted a CONTACTO's in-depth news feature, "Hispanos en EE.UU.: Exitos y Desafíos" (US Hispanics: Successes and Challenges).

All State Insurance, Banco Popular, Pacific Bell, Mattel, Inc., California Federal Bank, Cuban Pete's Caribbean Grill, De Oca Motors, Goya Foods, Jaguar of South Bay, Liborio Markets, Julian Photo Studio, Madre's Restaurant, Tadin Herb & Tea, Xiomara Restaurant, and many other companies have been or are advertising products and services in our publication.

CONTACTO Magazine is headed by:

JESUS HERNANDEZ CUELLAR, Publisher & Editor, who worked with Spain's international news agency EFE between 1980 and 1990. Mr. HERNANDEZ has been also Metro Editor with L.A. Spanish-language daily La Opinión, and Instructor with UCLA's Department of Journalism and Public Relations. He was granted a special recognition by the Greater Los Angeles Press Club for "his outstanding dedication during the L.A. riots", 1992.

XIOMARA HERNANDEZ, Associate Publisher, who has previously worked in the advertising and marketing fields with other news organizations of Los Angeles.

ALEIDA DURAN, Associate Editor, who was the first Latino journalist who printed a Spanish-language page in a U.S. mainstream, English-language publication. This happened in 1974 at The Hudson Dispatch in Union City, New Jersey. Mrs. DURAN was Editor of The Dispatch/Ahora, a Spanish-language weekly for fifteen years. Mrs. DURAN was awarded the 2002 Hispanic Media 100.


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