Hispanic News Outlets, Unavoidable
Needs
It Is Not a Matter of Language, It's a Matter of Coverage
For four decades, Heriberto Gonzalez has lived in the United States. He speaks
English fluently and is an avid consumer of English-language news media. However
his primary source of information are Spanish-language newspapers, radio and
TV. Why does he need Hispanic news outlets?
Hispanics’ Impact
on U.S. Culture
A Golden Opportunity for Companies to Engage Latinos
The 2010 U.S. Census is expected to find that Hispanics number
more than 50 million in this country, and they command $1 trillion in buying
power. Yet 50% of U.S. advertisers, who acknowledge the cultural impact of
Latinos, do not include Hispanics in their marketing efforts. The field is
wide open for companies that recognize the incredible power of Hispanics
as a driver of their businesses.
Capt. Alex Arca, an Attorney in Iraq
Capt. Alex Arca, the claims, contract and fiscal law attorney for the 4th
Stryker Brigade Combat Team, 2nd Infantry Division's legal office, signs
paperwork during the processing of a foreign claim on March 10, 2010.
Latinos Online, 2006-2008:
Narrowing the Gap
From 2006 to 2008, internet use among Latino adults rose
by 10 percentage points, from 54% to 64%. In comparison, the rates for whites
rose four percentage points, and the rates for blacks rose only two percentage
points during that time period. Though Latinos continue to lag behind whites,
the gap in internet use has shrunk considerably.
Now You’re Speaking My Language
DAVID KAPLAN
Senior Vice President
Research and Product Development, Nielsen IAG
CI SUMMARY: Spanish-language ad spending
is on the rise—posting gains in just about every major product category
in 2008. What is the best strategy to reach an audience whose language
proficiencies and preferences range from Spanish-only through various degrees
of bilingual skills to English-only? Language holds the key to success
as a strong emotional link is forged with the Hispanic consumer when ads
are rendered in their native language.
Americas
United Bank, an Opportunity
for Small to Mid Size Businesses
Interview with Gil Dalmau, President and CEO
Current credit crunch is negatively affecting many businesses that need working
capital, funds to buy commercial real estate or to develop new projects. News
from the financial sector show U.S. banks in critical conditions amid the worst
recession we have ever seen since the Great Depression. However, a Hispanic-owned
bank located in Glendale, California, is living a different experience.
How Close Is the Great Depression, Part 2?
Credit crunch, unemployment rates and financial disaster
have led many Americans to believe that the United States is approaching
a remake of the Great Depression of 1929, a terrible economic slump that
lasted about 10 years. How close are we from a depression?
Hispanics Strive
for a Better Future
Hispanics in the United States have a multitude of opinions on all aspects
of their lives from finances, education, immigration, social relationships
and their culture. However, do not let the size and complexities of this
group overwhelm you – if you want to understand what U.S. Hispanics
want, you just have to listen to what is important to them.
Bilingual Hispanics Live
With Ease in Both Worlds
According to a recent Ipsos U.S. Hispanic Omnibus study, U.S. Hispanics, regardless of whether their language preference at home is English (43%), or Spanish (52%), are turning to either language to meet their needs. When Hispanics turn on their televisions over half of them are tuning into an English language program.
US Hispanics Are Online in Overwhelming Numbers
United States Hispanics are not only online in overwhelming
numbers, but they are taking advantage of the internet’s position as
a primary tool for information. Previous notions of Hispanics not having
access to the internet, or being unaware of its possibilities, have been
smashed. Not only are U.S. Hispanics online, but they turn to the internet
for a variety of reasons. According to a recent Ipsos U.S. Hispanic Omnibus
study...
80% of Sexually Active
Americans Put Off Sex
YONKERS, NY —More than eight out of ten sexually active adults have put off having sex in the past year. Their reasons? Eighty percent say they’re too sick or too tired for sex. And forty percent say they’re just plain “not in the mood.” Other top reasons include taking care of children and pets (30%) and working (29%). Those are some of the findings of a new Consumer Reports Health poll.
Sharp Decline
in Income for Non-Citizen
Immigrant Households, 2006-2007
The current economic slowdown has taken a far greater toll on non-citizen immigrants
than it has on the United States population as a whole. The median annual income
of non-citizen immigrant households--a group that accounts for 7% of all U.S.
households and 52% of all immigrant households--fell 7.3% from 2006 to 2007.
In contrast, the median annual income of all U.S. households increased 1.3% during
the same period.
Trends in Unauthorized
Immigration:
Undocumented Inflow Now Trails Legal Inflow
There were 11.9 million unauthorized immigrants living in
the United States in March 2008, according to new Pew Hispanic Center estimates.
The size of the unauthorized population appears to have declined since 2007,
but this finding is inconclusive because of the margin of error in these
estimates.
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