Advertising at
the End of the Downturn
ART COHEN
If your company didn't advertise during the current
recession, the upcoming end of this economic downturn is a good moment
to do so. U.S. total measured advertising spending during the first half
of 2009 dropped 14.3%, according to TNS Media Intelligence. However this
percentage means a huge amount of money: $60.9 billion.
Jack Myers: “Hispanic
Advertising to Grow
Between 10 and 20% More than General Market”
Media Economist and Investment AdvisorJack Myers expects
advertising and marketing targeting Hispanics to grow between 10% and 20%
than in the general market. Myers said this during a function held last week
by Terra in New York City. He also expects Hispanic budgets to become more
integrated with general market budgets.
US
Economy Showing More Positive Signs
The U.S. economy is showing modest but welcome signs of life
in employment and retail sales, adding to expectations of recovery from the
longest and deepest recession of the post-World War II era.
Latest
US Economic Figures Fuel Hopes of Recovery
The U.S. economy continues to shrink and shed jobs, but at
a much slower pace than a few months ago, giving economists reason to proclaim
the longest recession in the post-World War II era may soon be over.
US Treasury
Secretary: Economy
Improving, Needs More Help
The Obama administration is hailing recent improvements in
U.S. economic indicators, but says more must be done to put the United States
on solid economic footing. Treasury Secretary Timothy Geithner proclaimed
the risk of financial collapse to be over, but said the United States must
shrink its massive national debt.
A New One-Way Cultural Exchange Between Cuba and the U.S.
As in the 1990s, the United States is ready to open a
new one-way cultural exchange with Cuba. Very soon, one of Cuba's most
prominent official singer/composer, Pablo Milanés, will tour 13
U.S. cities. He will be followed by a number of artists and writers from
the Caribbean island. When will Gloria Estefan sing in Cuba? It might never
happen. When will Cuban American actor Andy Garcia be allowed to make a
film in Cuba? It might never happen. The late Queen of Salsa, Celia Cruz,
died in 2003 with no chance to visit her beloved Cuba after more than 40
years in exile. She was even denied a visa by the Cuban government to attend
her mother's funeral in 1962. Young Cubans know her music by CDs smuggled
to the island by relatives. She has been censored there for half a century.
And she is still censored, six years after her death.
'Black Boxes' Aren't Just for Airplanes Any More
More than two-thirds of the new cars - foreign and domestic
- sold in the United States this year will be equipped with so-called black
boxes. In fact, about a third of all the vehicles on the American road today
have such devices.
Now You’re Speaking My Language
CI SUMMARY: Spanish-language ad spending
is on the rise—posting gains in just about every major product category
in 2008. What is the best strategy to reach an audience whose language
proficiencies and preferences range from Spanish-only through various degrees
of bilingual skills to English-only? Language holds the key to success
as a strong emotional link is forged with the Hispanic consumer when ads
are rendered in their native language.
Americas United
Bank (AUB) CEO Shares Knowledge,
Inspiration with Migrant Worker Youth
Gilbert Dalmau, President and CEO of Americas United Bank
(AUB), addressed a crowd of young adults this week as part of the Migrant
Scholars Leadership Institute SABEResPODER (Knowledge is Power) Power Hour.
One hundred high achieving high school students from migrant farm-working
communities were able to hear Dalmau discuss his life as an immigrant who
attained his dreams of success in the business world, while also answering
their questions about banking and the opportunities available to them.
Honduras,
a Comedy of Errors
It had nothing to do with William Shakepeare. It has just happened
in Latin America. It isn't a joke, it's a very serious event. It's Latin
American politics. The Honduran Supreme Court and Congress, in full, two
constitutional powers in the Central American country, had every legal tool
at hand to impeach President Manuel Zelaya, who had broken the law by trying
to carry out a referendum to gain a reelection. Instead of impeaching him
publicly, the Congress deployed troops in the capital city of Tegucigalpa,
arrested Zelaya and put him in a plane toward Costa Rica, in pajamas. Half
of the world knows that sending troops against a Latin president sounds like
a military coup, no matter if it's a coup or not. The other half doesn't
know that Zelaya had broken the law. And the two half combined don't know
that the Honduran Congress, including Zelaya's Liberal Party, in full, was
ready to impeach him.
Broadcast Clutter or Interesting Content?
TED LANDPHAIR
Washington, D.C.
VOA News
Many cable-television channels and satellite radio services
have created a profitable niche for one simple reason: They carry no commercials,
which a lot of viewers and listeners find intrusive, loud and distasteful.
To these people's delight, products like TiVo, a digital video recorder,
came along. They record program content while wiping away the annoying advertising.
SBA Program to
Help the Small Business
WASHINGTON – Small businesses suffering
financial hardship as a result of the slow economy may be eligible to
receive temporary relief to keep their doors open and get their cash
flow back on track through to a new loan program announced by SBA Administrator
Karen G. Mills.
Study: Advertising's Impact in a Soft Economy
According to a new Ad-ology Research study, Advertising's
Impact in a Soft Economy, more than 48% of U.S. adults believe that
a lack of advertising by a retail store, bank or auto dealership during
a recession indicates the business must be struggling. Conversly, a vast
majority perceives businesses that continue to advertise as being competitive
or committed to doing business.
Charging
for News Content, a Historic Debate
Rupert Murdoch, owner of News Corporation,
announced that his company will start charging for online access to newspapers
in 12 months. His decision is based on the fact that one of News Corporation's
paper, The Wall Street Journal, has been performing well on such
a model.
Americas
United Bank, an Opportunity
for Small to Mid Size Businesses
Interview with Gil Dalmau, President and
CEO
Current credit crunch is negatively affecting many businesses that need
working capital, funds to buy commercial real estate or to develop new
projects. News from the financial sector show U.S. banks in critical
conditions amid the worst recession we have ever seen since the Great
Depression. However, a Hispanic-owned bank located in Glendale, California,
is living a different experience.
Advertising
- Frequently Asked Questions
The following are common questions and answers about advertising
in an economic downturn... Advertising is a form of communication that typically
attempts to persuade potential customers to purchase or to consume more of
a particular brand of product or service.
Television Advertising: An Irreversible Decline?
Generator Research's report "Television Advertising: An
Irreversible Decline?" shows that revenue from traditional broadcast
TV spot ads will account for just 25 percent of TV advertising by 2019. The
result will be a market worth $13.1 billion in the United States, down from
$57.8 billion in 2008.
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