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The Interactive Advertising Bureau's 28
Reasons to Use Interactive Advertising


If you are marketing products and services on the Internet, you should know the Interactive Advertising Bureau's 28 reasons to use interactive advertising.

The IAB presents reasons such as increase brand awareness, encourage brand loyalty/increase customer’s involvement with brand, generate trial to increase target audience, increase usage of the brand, and up-sell customer to premium product or service, as well as encourage customer to buy more per purchase occasion.

The bureau also said interactive advertising is helpful to retain most valuable customers, drive traffic to marketer’s website and drive traffic to retail location.

In a two columns .pdf document, the IAB shows a first column entitled "A Marketer's Potential Uses of the Internet, and a second column, "How to Measure Performance."

Please, download the IAB's 28 Reasons to Use Interactive Advertising.



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08/24/2007 2:09 AM

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