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NEWS & FEATURES

 

Seven Signs That You Are Being Lied To

LINDA PRESTON

Would you know if someone was lying to you? Most of us like to think we would but every once in awhile we have to admit to ourselves that someone has pulled the wool over our eyes.

Private US Group Plans Mars Fly-by
in 2018

Plans are underway for the first manned mission to Mars -- just five years from now. The privately financed fly-by in 2018 would take a man and a woman -- both Americans -- on a modified existing U.S. spacecraft to within 160 kilometers of the surface of the Red Planet, and return them safely to Earth.

Spanish Is Not Only a Language ...

Spanish is not only a language, it is the heart of a culture, religion and history, and a communication tool shared by nearly 500 million people in 21 countries.

Mahjong Mysteries - Ancient Athena on Nintendo 3DS™ eShop Released

cerasus.media launched Mahjong Mysteries – Ancient Athena on Nintendo’s eShop service. Accompany the famous adventurer David on his most mysterious mission yet - the one that will change everything!

AC/DC Now on iTunes

Complete Catalog Available Digitally for the First Time; All Tracks Mastered for iTunes

Columbia Records and Apple® announced that AC/DC’s entire catalog is now available digitally for the first time exclusively on the iTunes Store® worldwide (www.itunes.com). From their 1976 debut High Voltage to seminal classic Back In Black and 2008 smash hit Black Ice, every one of AC/DC’s 16 studio albums, along with four live albums and three compilation albums, are available for the first time ever on the iTunes Store.

TV and the Internet: A Marriage
Made in Entertainment Heaven

If you have bought a new television lately, the chances are it is a lot smarter than your old one. Smart TVs, also known as connected or hybrid televisions, featuring integrated internet connectivity, currently account for around a third of TV sales in Europe. They are the end point in a huge and rapidly expanding value chain driven by the intensifying convergence of television and the internet.

 



Census Bureau Reports Minority Business Ownership
Increasing at More Than Twice the National Rate

The number of minority-owned businesses increased by 45.6 percent to 5.8 million between 2002 and 2007, more than twice the national rate of all U.S. businesses, according to the U.S. Census Bureau. In addition, the number of women-owned businesses increased 20.1 percent during the same period. The total number of U.S. businesses increased between 2002 and 2007 by 18.0 percent to 27.1 million.

Feature Article vs. Press Release

To please readers of Hispanic origin you can't find nothing like the narrative approach of a well written Spanish-language feature article. That's why Contacto PR News is offering corporations, public relations agencies and individuals a free distribution through all its circuits when they order the writing of an original feature article.

Hispanics’ Impact on U.S. Culture

A Golden Opportunity for Companies to Engage Latinos

The 2010 U.S. Census is expected to find that Hispanics number more than 50 million in this country, and they command $1 trillion in buying power. Yet 50% of U.S. advertisers, who acknowledge the cultural impact of Latinos, do not include Hispanics in their marketing efforts. The field is wide open for companies that recognize the incredible power of Hispanics as a driver of their businesses.

Ad/PR Brainstorming Campaign at Contacto

March 1, 2010, Glendale, California (Contacto).- Contacto PR News and ContactoMagazine.com today March 1, 2010 have launched "Ad/PR Bainstorming Campaign," a new project designed to help public corporations, private companies, nonprofit organizations and individuals gain a wider exposure on the Internet by sending out press releases and/or PR feature articles to the Hispanic news media through Contacto PR News distibution circuits, and by publishing banner ads in ContactoMagazine.com, a publication serving U.S. Hispanics/Latinos since 1998.

TV Advertising Budgets Are Under Siege

A joint ANA (Association of National Advertisers) and Forrester Research Inc. survey of more than 100 national advertisers illustrates marketers' continued lack of confidence in the effectiveness of television ads. And while they still express faith in the future of the 30-second spot, advertisers feel that the fundamentals to support their use is in need of an overhaul. Specifically, they express dissatisfaction with the current measurement techniques, an interest in more targeted ads, and a desire for less ad clutter and more relevance.

Grand Slam Cross-Platform Marketing Plan

GLENDALE, California, January 25, 2010.- The Contacto Magazine's "Grand Slam Cross-Platform Marketing Plan" has been launched today in order to help advertisers reach Hispanics/Latinos through print ads, online ads, and press releases. Our sister company, Contacto PR News, will join this plan by writing and distributing our clients's press releases to other news media in Los Angeles and the United States.

US Jobless Rate Drops Unexpectedly

DAN ROBINSON
Capitol Hill
VOA NEWS

The U.S. jobless rate dropped to 9.7 percent in the first month of the new year, providing Americans with some good news that the economic recovery is taking hold. But overall the economy lost another 20,000 jobs, which was disappointing news as President Barack Obama and majority Democrats begin a push for new legislation to stimulate job growth.

Brochures and Prospects

ANDY W. RICE

For many years, brochures have been important marketing tools for businesses to reach prospects. Certainly, sales letters, print, TV and radio ads sell, but a brochure contains much more information and photos intended to attract potential customers.

Why a Website Is Important for Your Company

ALEX G. JOHNSON

In the past, people used to open the print edition of local Yellow Pages to find a restaurant, a doctor, an attorney or a bakery. Today they go to a search engine like Google, Yahoo, Bing or AOL to find products and services they need. Once they find what they searched for, they open any specific business's website to get more information: prices, menus, special offers, benefits of any product or service, address, phone numbers or electronic forms to make an appointment or a reservation. Furthermore, they search for driving directions to your brick and mortar office or store.

Advertising at the End of the Downturn

ART COHEN

If your company didn't advertise during the current recession, the upcoming end of this economic downturn is a good moment to do so. U.S. total measured advertising spending during the first half of 2009 dropped 14.3%, according to TNS Media Intelligence. However this percentage means a huge amount of money: $60.9 billion.

Understanding R.O.I. and Credibility in Advertising

JEFF C. RIVERS

One of the most important points you should know before developing an advertising campaign is to calculate your Return-On-Investment (ROI). When you figure out the breakeven number of new clients that your campaign needs to generate profits, you'll understand better where and how to spend your ad budget.

Jack Myers: “Hispanic Advertising to Grow
Between 10 and 20% More than General Market”

Media Economist and Investment AdvisorJack Myers expects advertising and marketing targeting Hispanics to grow between 10% and 20% than in the general market. Myers said this during a function held last week by Terra in New York City. He also expects Hispanic budgets to become more integrated with general market budgets.

US Economy Showing More Positive Signs

The U.S. economy is showing modest but welcome signs of life in employment and retail sales, adding to expectations of recovery from the longest and deepest recession of the post-World War II era.

Latest US Economic Figures Fuel Hopes of Recovery

MICHAEL BOWMAN
Washington
VOA News

The U.S. economy continues to shrink and shed jobs, but at a much slower pace than a few months ago, giving economists reason to proclaim the longest recession in the post-World War II era may soon be over.

US Treasury Secretary: Economy
Improving, Needs More Help

MICHAEL BOWMAN
Washington
VOA News

The Obama administration is hailing recent improvements in U.S. economic indicators, but says more must be done to put the United States on solid economic footing. Treasury Secretary Timothy Geithner proclaimed the risk of financial collapse to be over, but said the United States must shrink its massive national debt.

Americas United Bank Helps
Downey Valero Forge Forward


Americas United Bank has proclaimed that it is open for business and they are putting their money where their mouth is. Recently AUB (the bank) came forth to assist Downey Valero, located at 10030 Lakewood Blvd., Downey, California.

Study: Advertising's Impact in a Soft Economy

According to a new Ad-ology Research study, Advertising's Impact in a Soft Economy, more than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Conversly, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.

Fiesta Latina 2009, a Marketing Opportunity

Hispanics/Latinos have been playing important roles in the U.S. politics, entertainment, science, business, sports, news media and as consumers who have a purchasing power of over $900 billion a year. Contacto Magazine has been paying tribute to those Hispanic contributions to the United States with an annual special series named Fiesta Latina.

SBA Program to Help the Small Business

WASHINGTON – Small businesses suffering financial hardship as a result of the slow economy may be eligible to receive temporary relief to keep their doors open and get their cash flow back on track through to a new loan program announced by SBA Administrator Karen G. Mills.

Americas United Bank, an Opportunity
for Small to Mid Size Businesses


Interview with Gil Dalmau, President and CEO

Current credit crunch is negatively affecting many businesses that need working capital, funds to buy commercial real estate or to develop new projects. News from the financial sector show U.S. banks in critical conditions amid the worst recession we have ever seen since the Great Depression. However, a Hispanic-owned bank located in Glendale, California, is living a different experience.

SuperQuarter Ad for Small Businesses and Professionals

Carefully prepared for small businesses and professionals, the SuperQuarter Ad is an affordable B&W print advertising space (vertical or horizontal) that may be ideal to run guerrilla ad campaigns in Contacto Magazine during the current recession.

Bernanke Sees Economic Upturn Later This Year

America's central bank chief says the battered U.S. economy will likely emerge from deep recession later this year, but that the recovery will be slow and further job losses are anticipated. Federal Reserve Chairman Ben Bernanke gave his economic forecast on May 5 at a bi-cameral committee hearing on Capitol Hill.

Consumer Confidence Index Increases in April, 2009

The Conference Board Consumer Confidence Index, which had posted a slight increase in March, improved considerably in April. The Index now stands at 39.2 (1985=100), up from 26.9 in March. The Present Situation Index increased to 23.7 from 21.9 last month. The Expectations Index rose to 49.5 from 30.2 in March.

El Pollo Loco Will Run a $4 Million
Ad Campaign in Spanish

“Que rico pollo” is the new Spanish-language ad campaign launching this spring for Costa Mesa, California-based El Pollo Loco, a quick-service chain known for flame-grilled chicken, according to Portada magazine. The campaign, which highlights the chain's behind-the-grill cooks, is more than simply a translation of general market spots to Spanish.

Advertising During Recessions

By 1985, sales of companies that were aggressive recession advertisers had risen 256 percent over those that didn't keep up their advertising. In addition, a series of six studies conducted by the research firm of Meldrum & Fewsmith showed conclusively that advertising aggressively during recessions not only increases sales but increases profits.

Advertising During an Economic Downturn

By PAULA WHITE
President
Boerne, Texas, Chamber of Commerce

While the White House staff, and legislators, along with the Obama transition team and business leaders throughout the United States make every effort to shore up our beleaguered economy, small and mid-sized businesses have some tough decisions to make.

Unemployment by Groups and Industries

Nonfarm payroll employment fell sharply (-533,000) in November, and the unemployment rate rose from 6.5 to 6.7 percent, the Bureau of Labor Statistics of the U.S. Department of Labor reported. November's drop in payroll employment followed declines of 403,000 in September and 320,000 in October, as revised. Job losses were large and widespread
across the major industry sectors in November.

Four Ways to Keep Business Flowing During a Recession

By MARCIA YUDKIN

Yes, we’re in a recession. But people and companies have not locked up their wallets completely. If you keep your wits about you, you’ll ride out the recession just fine.

Economic Slowdown - Marketing 101

If you own a private business you should be wondering how to deal with the current economic slowdown the United States is suffering. Consumer confidence fell more than forecast in June to the lowest level in more than 16 years. Gas prices are capping a run of eight straight days of record highs. That's an increase of 38.5% over the last year. U.S. unemployment held at 5.5% last month. But don't panic. You will find effective ways to sell products and services even in such an economy.

Stanford Guidelines for Web Credibility

How can you boost your web site's credibility? Stanford University's Persuasive Technology Lab has compiled 10 guidlines for building the credibility of a web site. These guidelines are based on three years of research that included over 4,500 people.

New Study: Magazines Enhance
the Shopping Experience

Here are a few magazine-specific highlights from the research: Women who buy magazines have the potential to be retailers’ best customer in tough economic times because… People who buy magazines are less price sensitive, and enjoy browsing more than the average shopper. They also value their time and are more willing to pay a premium to get in and out of a store quickly...

U.S. Leading Economic Index Edges Up

The Conference Board reports today that the Composite Index of Leading Economic Indicators increased 0.1 percent in April, following a 0.1 percent increase in March, and a -0.3 percent decline in February, signaling that the current slowdown will be short-lived.

Hispanic Travel Industry, New Opportunities

Travel among U.S. Hispanics for the longest time was defined by "VFR" activity, to use industry parlance. While visiting friends and relatives remains a big part of the Latino travel segment, the emergence of the Hispanic business traveler has some companies changing their tune when it comes to their advertising messages, according to a report published by Hispanic Market Weekly.

The U.S. Dollar Losing its Luster?

Many analysts contend that the dollar's decline has tarnished its reputation as the world's soundest currency. Many countries, including the oil-rich states of the Persian Gulf, are increasingly eyeing alternatives to the dollar. But other experts counter that American economic leadership and the dollar's dominance as the principle reserve currency are likely to last for many years to come.

Attracting the News Media to Your Business

As a business owner, sometimes you have to act as your own public relations agent to gain brand exposure and clients. To send a news release or press release to the news media is a way to receive coverage and put your company's name in the spotlight.

Know Your Marketing Strategy Elements

Market planning is an essential task that must be continually undertaken. There will always be shifting market conditions, changing customer needs, and competitive threats. This means that what worked in the past may not work in the future, thus requiring revisions in how a product is marketed.

Bush Outlines Ideas to Boost Faltering Economy

President Bush says he wants as much as $150 billion of tax relief to stimulate the U.S. economy, which has been hurt by rising energy prices, a steep housing slump and problems in the manufacturing sector.

Greenspan and Other Experts on the U.S. Economy

As a business owner, you might be trying to learn how the U.S. economy will perform in 2008. You have heard about recession, inflation, cooling, mortgage crisis and more. A survey by Bloomberg News Service among economists and a series of recent interviews to former Federal Reserve Chairman Alan Greenspan can help us understand where we are.

More than 147 Million Shoppers Hit the Stores on Black Friday Weekend, up a Solid 4.8 Percent from Last Year

Washington, November 25, 2007 - If there were any doubts that consumers would be shopping in full force over Black Friday, they have finally been put to rest. According to the National Retail Federation's 2007 Black Friday Weekend Survey, conducted by BIGresearch, more than 147 million shoppers hit the stores on Black Friday weekend, up a solid 4.8 percent from last year.

Background on SBA’s Lender Oversight Program

The SBA-backed lending is a $66.7 billion dollar industry with nearly 5,000 lenders and Certified Development Companies (CDCs). About 650 lenders are in its Preferred Lender Program (PLP). As such, SBA takes its lender oversight responsibility very seriously. There are a variety of ways in which it performs this duty.

Builder Confidence Remains at Its Lowest Point

Builder confidence in the market for new single-family homes remained unchanged in November due to continuing mortgage market problems, a substantial inventory overhang and ongoing concerns about the effects of negative media coverage, according to the latest National Association of Home Builders/Wells Fargo Housing Market Index (HMI), released today. The November HMI held even with October’s upwardly revised 19 reading, its lowest point since the series began in January of 1985.

USCIS Announces Extension of Filing
Time for Two Nonimmigrant Petitions


Citizenship and Immigration Services (USCIS) is giving employers and agents more time to bring foreign workers with extraordinary abilities to the United States. Petitioners can now file “O” and “P” nonimmigrant petitions under normal processing procedures up to one year before a scheduled event, competition or performance.

Skilled, Educated Immigrants Contribute
Significantly to U.S. Economy


Durham, NC -- Immigrant entrepreneurs founded 25.3 percent of the U.S. engineering and technology companies established in the past decade, according to a new study from Duke University. What's more, foreign nationals -- those living in the United States who are not citizens -- contributed to an estimated 24.2 percent of international patent applications in 2006.

Advertising on Hispanic Websites
More Than Triples Since 2002


Major advertisers expect to spend $132 million in online advertising targeted to U.S. Hispanics this year, up 32 percent from last year according to the 2006 media markets report in the December issue of Hispanic Business magazine.

Develop Your Leadership Styles and Skills


What is it that has set the great leaders and entrepreneurs of the world apart from the rest of the world? You know what I'm talking about- the truly remarkable ones that have made their mark on the world. Sam Walton didn't create the Wal-Mart Empire overnight, and he certainly didn't do it alone. He had a group of quality employees working for him, a group that both respected and admired Mr. Walton and of his accomplishments. He is a prime example of possessing the right leadership styles and skills to get the job done, and created and kingdom in the process.

Mortgage Grader Launches Software Allowing
Consumers to Get the Upper Hand on Lenders and Brokers


Mortgage Grader launches a consumer driven real-time loan shopping service, http://www.mortgagegrader.com, offering loan pricing to every borrower's advantage. Knowledgeable as well as uninformed borrowers will have the ability to equally leverage meaningful lending information in a simple and transparent process to find their lowest cost loan provider. Minority borrowers will not fall victim to discrimination or redlining when shopping for a loan through Mortgage Grader.

Translating Hispanic Marketing
into Shareholder Value


With shareholders demanding higher and better returns, companies are examining all facets of their strategy to see what delivers. A new study released by Santiago Solutions Group (SSG), found that companies might want to take a harder look at their Hispanic marketing strategy to see how it translates into bottom-line profitability.

California Sold for $53,000

A worldwide land grab is underway as people rush to purchase states and cities at Weblo.com, a first-of-its-kind virtual duplicate of the world based on real properties, cities, states and Internet domains. Since its Sept. 26 launch, Weblo.com has sparked a virtual real estate boom. California sold for $53,000 USD, New York State sold for $18,433 and the Canadian province of Ontario sold for $16,900.

Focusing on Consistency (Part 1)


Research shows that only a small fraction of customers will inform a company of what they dislike. The majority of silent, unhappy buyers "vote with their feet" and simply don't return. Sam Walton, the late Wal Mart founder, said: "There is only one boss: the customer. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else."

Focusing on Consistency (Part 2)


In Part 1 of this series, we saw how consumers are able to exercise their choices to achieve the most enjoyable and efficient experiences possible. This article, Part 2, explores four more techniques that can help ensure top-to-bottom consistency in creating positive customer experiences.

SBA Improves Federal Contract
Opportunities for Small Business


WASHINGTON - The U.S. Small Business Administration (SBA) announced several measures to help small businesses secure more federal government contracts. The centerpiece of SBA’s efforts is a new regulation requiring small businesses to recertify their size status on long-term contracts when a contract option is exercised, when a small business is purchased by or merged with another business or at the end of the first five years of a contract.

U.S. GDP Report Shows Sustainable
Economic Growth


Real gross domestic product -- the output of goods and services produced by labor and property located in the United States -- increased at an annual rate of 2.2 percent in the third quarter of 2006, according to preliminary estimates released by the Bureau of Economic Analysis. In the second quarter, real GDP increased 2.6 percent.

U.S. Consumer Confidence Rebounds
In Wake Of Mid-Term Elections


With exit polls showing that the economy was an important factor to voters as they cast their ballot in mid-term elections, Americans seem to be more optimistic about the future in the wake of the shift in control of Congress. As a result, the RBC CASH Index, released by RBC Financial Group, increased to 92.4 this month, compared to 83.1 in October.

Southland Home Sales Slow to Ten-year Low


La Jolla,CA----Last month was the slowest October for Southern California home sales in a decade. Prices continued to level off, a real estate information service reported. A total of 22,117 new and resale homes sold in Los Angeles, Riverside, San Diego, Ventura, San Bernardino and Orange counties last month.

Should You Pay for PPC on Individual Websites?


There are a lot of companies that are running their own pay per click program on their website, not wanting to go with Google Adsense, Yahoo Overture, or MSN Adcenter. There are many reasons why they might be doing this.

Americas United Bank Opens Its Doors to Serve
the Needs of the Hispanic Business Community


Americas United Bank (AUB), a Glendale-based Hispanic-owned and managed business bank, opened its doors to serve the banking needs of small- to medium-sized businesses, entrepreneurs, and professionals, with a specialized emphasis on serving the Hispanic business and professional communities in Southern California. It is believed to be the first Hispanic-owned bank to open in the state of California in over thirty years.

Favorite Latin TV Shows, Telenovelas & Reality
Content Now Available on iTunes Latino


Apple, Telemundo, and mun2 announced that popular Spanish-language television programming from Telemundo and bilingual programs from its popular Latino youth network, mun2 are now available for purchase and download on the iTunes Store (www.itunes.com).

California Foreclosure Activity
Surged to its Highest Level


72% in Los Angeles County, 111.8% from 2005's Third Quarter

Residential foreclosure activity in California surged to its highest level in more than four years last quarter, the result of slower home sales and flattening prices, a real estate information service reported.

L International Reveals Plans for High-Tech
Next-Generation Laptop Computer Systems


L International Computers Inc. "L" (Pink Sheets:LITL), renowned manufacturer of high-performance computers and personal/business technologies, revealed plans for its next generation high-end laptop and ultra-portable computer systems.

FTC and FDA Against Internet Vendors of
Fraudulent Diabetes Cures and Treatments


The Federal Trade Commission (FTC) and the Food and Drug Administration (FDA), working with government agencies in Mexico and Canada, have launched a drive to stop deceptive Internet advertisements and sales of products misrepresented as cures or treatments for diabetes.

Small Businesses Receive more than
100,000 SBA-Backed Loans in 2006


Small businesses turned to the U.S. Small Business Administration for commercial financing in record numbers in fiscal year 2006, setting records for both the number of loans and the dollars loaned, SBA Administrator Steven C. Preston said.

Movie Piracy Costs Significant Losses in
American Jobs, Earnings, Taxes and Output


Movie piracy hurts more than just Hollywood pocket books. Groundbreaking research released by the Institute for Policy Innovation (IPI) is the first to measure piracy’s cost to the overall economy. The findings are astonishing...:

Goya Foods Inaugurates New
Distribution Facility in Virginia


Members of the Goya Foods Unanue family and other Goya executives will join Governor Timothy M. Kaine as well as Virginia’s business, political and community leaders on October 11th, to mark a historic event for the company, which celebrates it’s 70th anniversary this year.

Internet Advertising Revenues Continue
to Accelarate at an Unprecedented Rate


First Six Months of '06 hit $7.9 Billion and Q2 Exceeds $4 Billion

During the MIXX Conference and Expo, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet Advertising Revenues covering Q2 and the first six months of 2006. Internet advertising revenues (U.S.) for the first six months of 2006 were approximately $7.9 billion, a new record and a 37% increase over the first half of 2005.

FTC Warns Advertisers and
Media That Ads May Be Deceptive


The Federal Trade Commission has sent letters to 166 advertisers and 77 media outlets warning them that their advertisements targeting Hispanics are potentially deceptive. The ads were spotted during a one-day surf of Spanish-language newspaper, magazine, Internet, radio, and television advertisements by 60 partners around the United States and Latin America, coordinated by the FTC.

U.S. Is No Longer the World's
Most Competitive Economy


Switzerland, Finland and Sweden are the world’s most competitive economies according to The Global Competitiveness Report 2006-2007, released by the World Economic Forum on 26 September 2006. Denmark, Singapore, the United States, Japan, Germany, the Netherlands and the United Kingdom complete the top ten list, but the United States shows the most pronounced drop, falling from first to sixth. The United States, previously in first place, continues to enjoy an excellent business environment, efficient markets and is a global centre for technology development.

Ford Delivers a Mercury Mariner
Hybrid to Former President Clinton


Ford Motor Company delivered a Mercury Mariner Hybrid "Presidential Edition" to former President Bill Clinton. This marks the first hybrid vehicle to be outfitted for presidential service. The car was formally accepted by the former President himself at a Global Initiative conference on Sept. 20-22nd in New York City. Financially strapped domestic automakers could turn their losses to profits at the expense of foreign car companies by improving fuel-economy performance across their model lineups—with Ford Motor Co. reaping the greatest profits, according to a new study by the University of Michigan's Transportation Research Institute (UMTRI). (See also a .rm video).

Forbes: America's 400 Richest Are All Billionaires

This year for the first time, everyone on Forbes magazine's annual list of the 400 richest Americans is a billionaire. Microsoft founder Bill Gates tops the roster with a net worth of $53 billion. His business partner Paul Allen ranked 5th with $16 billion.

Recycling Water with Siemens

We've all heard of recycling cans, newspapers, even plastics... But how about recycling water? The practice is becoming more prevalent - and for good reason. The average American household uses about 350 gallons of water a day and even more in the summertime - and that doesn't even include all the water needed to maintain parks, golf courses, schools, etc. (See also a .rm video)

Hispanic Marketing and Advertising Explosion

The Association of Hispanic Advertising Agencies (AHAA) announced the results of its survey assessing trends and influential factors in US Hispanic advertising over the past decade. More than 90 percent of respondents indicated that they anticipate corporate ad spending targeting the fastest growing segment of the US -- Latinos -- to increase in 2007 and more than 30 percent are predicting budget growth of more than 10 percent.

High Gasoline Prices, Fuel Efficiency
Drive Changes in Automobile Industry


The high price of gasoline is changing the way we drive. And there are more concerns about the environment. Car manufacturers say those factors have led to increased competition. VOA's Mil Arcega reports the race to develop the “greenest,” most fuel-efficient cars is driving an evolution in automobile design.

US Firm Develops Hybrid Car to Run on Hydrogen

Gasoline prices in the United States are hovering at around three dollars a gallon. There is rising concern over the global environment and political uncertainty across many oil-producing regions. So alternatives to petroleum-based fuels have attracted increased interest from investors and entrepreneurs. One California firm has developed an alternative fuel technology based on hydrogen fuel cells.

Are Global Warming Solutions Possible?

Global warming -- you may accept or reject those who say it is a dangerous phenomenon. But if the planet is warming, and humanity is contributing to it, shouldn't someone be thinking about solutions? If the Earth is, in fact, engaged in a long-term warming cycle -- and if humanity is partly responsible -- can it be reversed?

Debt Consolidation, Good or Evil?

Thousands are caught in the debt trap each year. Many approach debt consolidation companies, but such companies should be handled with care. Nobody is ever alone.

Tips to Advertisers...

Procter & Gamble became the largest advertiser in the U.S. in 2005, spending $4.61 billion compared with the $4.35 billion of second-place General Motors - the first time the $4 billion mark has been surpassed - writes AdAge (via MarketingVOX), citing its "100 Leading National Advertisers" report. Together, P&G and GM accounted for nearly 9 percent of the top 100 national advertisers' total 2005 U.S. ad spend of $101.31 billion, which is up 1.3 percent from the previous year, according to the report.



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