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Grand Slam Cross-Platform Marketing Plan

GLENDALE, California, January 25, 2010.- The Contacto Magazine's "Grand Slam Cross-Platform Marketing Plan" has been launched today in order to help advertisers reach Hispanics/Latinos through print ads, online ads, and press releases. Our sister company, Contacto PR News, will join this plan by writing and distributing our clients's press releases to other news media in Los Angeles and the United States.



"The idea is to offer our clients the maximum exposure," said Jesus Hernandez Cuellar, Publisher and Editor in Chief of Contacto Magazine, and founder of Contacto News Service. "When you have a print ad, an online ad hyperlinked to your website or promotional microsite, and an attractive press release that might become a news story about your company in a TV network, online portal, newspaper or magazine, you're definitely beating your competition."

The Contacto Magazine's "Grand Slam Cross-Platform Marketing Plan" is designed to help large corporations, small and mid-sized businesses, professionals and nonprofit organizations. Any marketing campaign subject to this plan will enjoy a print ad in the print edition of Contacto Magazine, a banner ad or text link in ContactoMagazine.com, and a press release sent out to Univision, Telemundo, Telefutura, CNN en Español, Hispanic Business, La Opinion, Hoy, El Nuevo Herald, Diario/La Prensa, and also to large news agencies that provide the news media with editorial contents. World' most important news agencies today are Associated Press, Reuters, AFP, EFE and Notimex. They all serve the Hispanic news media based in the United States in both English and Spanish.

Press releases will be also published in ContactoMagazine.com and Contacto PR News at the fingertips of our loyal visitors, and will be ready to publish in our clients's websites.

Contacto will also design print ads and online ads free of charge, if needed. For advertisers who don't have their own websites, Contacto will design a promotional microsite within ContactoMagazine.com.

Cross Platform Marketing refers to the complementary use of media channels to spread your marketing message, gaining further reach in your market through channels that are fast becoming more important to various market segments. Cross Platform marketing cuts the clutter for consumers and helps organizations connect with consumers.

The term Grand Slam originated in contract bridge (where it contrasts with a "small slam"). In sports the term is very usual. Grand Slam Championship, for example, is a recognition defined by winning four specific professional wrestling championships. You will find the term in baseball, chess, golf, horse, tennis, car races and other sports.

Contacto Magazine established in July 1, 1994 as a monthly publication serving Hispanics/Latinos in Los Angeles area. ContactoMagazine.com opened on December 17, 1998 to serve Hispanics/Latinos in Los Angeles and many other U.S. cities. Contacto PR News was born in 2000 as a press release writing and distribution service that has helped a number of companies and organizations reach the Hispanic news media. AT&T, Farmers Insurance, and the American Society of Microbiology are among companies and organizations that have used the Contacto PR News' services in the last decade.

For further information on how to take advantage of the Contacto Magazine's "Grand Slam Cross-Platform Marketing Plan", please call 818 241 4073 or use our electronic form to reach us.

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