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NEWS & FEATURES

 

Seven Signs That You Are Being Lied To

LINDA PRESTON

Would you know if someone was lying to you? Most of us like to think we would but every once in awhile we have to admit to ourselves that someone has pulled the wool over our eyes.

Private US Group Plans Mars Fly-by
in 2018

Plans are underway for the first manned mission to Mars -- just five years from now. The privately financed fly-by in 2018 would take a man and a woman -- both Americans -- on a modified existing U.S. spacecraft to within 160 kilometers of the surface of the Red Planet, and return them safely to Earth.

Spanish Is Not Only a Language ...

Spanish is not only a language, it is the heart of a culture, religion and history, and a communication tool shared by nearly 500 million people in 21 countries.

Mahjong Mysteries - Ancient Athena on Nintendo 3DS™ eShop Released

cerasus.media launched Mahjong Mysteries – Ancient Athena on Nintendo’s eShop service. Accompany the famous adventurer David on his most mysterious mission yet - the one that will change everything!

AC/DC Now on iTunes

Complete Catalog Available Digitally for the First Time; All Tracks Mastered for iTunes

Columbia Records and Apple® announced that AC/DC’s entire catalog is now available digitally for the first time exclusively on the iTunes Store® worldwide (www.itunes.com). From their 1976 debut High Voltage to seminal classic Back In Black and 2008 smash hit Black Ice, every one of AC/DC’s 16 studio albums, along with four live albums and three compilation albums, are available for the first time ever on the iTunes Store.

TV and the Internet: A Marriage
Made in Entertainment Heaven

If you have bought a new television lately, the chances are it is a lot smarter than your old one. Smart TVs, also known as connected or hybrid televisions, featuring integrated internet connectivity, currently account for around a third of TV sales in Europe. They are the end point in a huge and rapidly expanding value chain driven by the intensifying convergence of television and the internet.

 



Native Advertising

FTC Native Advertising Workshop on December 4, 2013 Will Explore the Blurring of Digital Ads With Digital Content

Interested parties can submit comments and requests to participate

The Federal Trade Commission will host a workshop on December 4, 2013 in Washington, DC to examine the practice of blending advertisements with news, entertainment, and other content in digital media, referred to as “native advertising” or “sponsored content.”

Increasingly, advertisements that more closely resemble the content in which they are embedded are replacing banner advertisements – graphical images that typically are rectangular in shape – on publishers’ websites and mobile applications. The workshop will bring together publishing and advertising industry representatives, consumer advocates, academics, and government regulators to explore changes in how paid messages are presented to consumers and consumers’ recognition and understanding of these messages.

The workshop builds on previous Commission initiatives to help ensure that consumers can identify advertisements as advertising wherever they appear. This includes recent updates to the Search Engine Advertising guidance, the Dot Com Disclosures guidance, and the Endorsements and Testimonials Guides, as well as decades of law enforcement actions against infomercial producers and operators of fake news websites marketing products.

The FTC invites the public to submit original research, recommendations for topics of discussion, and requests to participate as panelists. The Commission also invites the submission of examples and mock-ups that can be used for illustration and discussion at the workshop. Topics the workshop may cover include:

• What is the origin and purpose of the wall between regular content and advertising, and what challenges do publishers face in maintaining that wall in digital media, including in the mobile environment?

• In what ways are paid messages integrated into, or presented as, regular content and in what contexts does this integration occur? How does it differ when paid messages are displayed within mobile apps and on smart phones and other mobile devices?

• What business models support and facilitate the monetization and display of native or integrated advertisements? What entities control how these advertisements are presented to consumers?

• How can ads effectively be differentiated from regular content, such as through the use of labels and visual cues? How can methods used to differentiate content as advertising be retained when paid messages are aggregated (for example, in search results) or re-transmitted through social media?

• What does research show about how consumers notice and understand paid messages that are integrated into, or presented as, news, entertainment, or regular content? What does research show about whether the ways that consumers seek out, receive, and view content online influences their capacity to notice and understand these messages as paid content?

Electronic submissions can be made online. Paper submissions should reference Native Advertising Workshop both in the text and on the envelope, and should be mailed or delivered to: Federal Trade Commission, Office of the Secretary, Room H-113 (Annex X), 600 Pennsylvania Avenue, N.W., Washington, D.C. 20580. The FTC requests that any paper submissions be sent by courier or overnight service, if possible, because postal mail in the Washington area and at the Commission is subject to delay due to heightened security precautions. Requests to participate should include a statement detailing any relevant expertise in digital advertising and should be submitted by October 29, 2013 via email to nativeads (at) ftc.gov. Panelists selected to participate will be notified by November 6, 2013.

The workshop is free and open to the public. It will be held at the FTC’s satellite building conference center, located at 601 New Jersey Avenue, N.W., Washington, D.C. The Commission will publish a more detailed agenda at a later date.

Reasonable accommodations for people with disabilities are available upon request.

To visit the Federal Trade Commission.



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