U.S. Latinos Online: A Driving Force
The Hispanic division of the IAB Multicultural Council consolidated data
from different resources to convey a clear message about the size, growth
and dynamics of Hispanics online as well as how to most effectively talk
to them in-language and in-culture. This document specifically covers the
Hispanic dominant/Spanish preferred and bicultural/bilingual segments. The
document will serve as a centralize resource for publisher, agencies, and
marketers to reference for data on the relevant segments.
Frequently Asked Questions
Hispanics Online
ContactoMagazine.com is offering online advertisers a new
ad server that helps them check ad views, clicks and click through rate (CTR)
during their campaigns. This ad server is OpenX.
Advertisers are able to log in into a user interface and view statistics about
how their banners are performing. Apart from a simple overview, they can view
monthly, weekly, daily and hourly statistics. Advertisers can also export reports
in CSV format for use in Microsoft Excel.
OpenX can handle different types of banners in various sizes. Thanks to a flexible
delivery engine it can handle regular banners and buttons, pop-ups, text ads,
DHTML banners and much more. OpenX is the only ad server that can handle tracking
of Flash banners which aren't specially prepared.
OpenX, formerly called phpadsnew and Openads, is the most popular adserver solution
when measured by number of publishers using it. They have 25,000 publishers using
the sofware on 100,000 sites in 140 different countries and in 20 languages.
Thanks to an advanced targeting system OpenX can deliver different banners based
on many different parameters, such as keyword, IP address, domain, weekday, hour
of the day, language, browser or operating system. It is even possible to combine
these parameters and use logical operators to create very specific situations
in which banners are delivered. In addition to this it is also possible to limit
the delivery of banners based on how often a banner is already shown to a specific
visitor and how long since the visitor last saw the banner.
The ad server technology has been provided by OpenX, a tool to administer MySQL
databases created in 1998 by Tobias Ratschiller and updated since then with new
versions and projects such as phpIRC, phpPolls and phpAds thanks to new developments
created by Wim Godden, Phil Hord and Niels Leenheer. OpenX has been configured
and implemented within ContactoMagazine.com by Zoltis Technologies, an IT company
founded by Karel Rodriguez in 2002.
If you need further information on how to advertise in ContactoMagazine.com,
please click here or call 818
241 4073.
Please, visit our FAQs.
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