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-- 52% of online Hispanics now access the Internet on a broadband connection at home, compared with 50% of the general online population. -- Online Hispanics look to the Internet as a primary source of information. Half agree (51%) that they "get more information about products and services from going online than they do from television or newspapers or magazines." -- Online Hispanics use the Internet to get information about health-related issues more frequently than the online general population. Six in ten online Hispanics (61%) do so either "regularly" or "occasionally" (versus 55% of the online general population). -- Online Hispanics are far more likely than the online general population to list among their major financial goals being able to send their children to college, buy a house or apartment, and own their own business. -- Nearly two-thirds (63%) of online Hispanics use the Internet for information for the final brand decision, more than any other source asked about, compared with about half (52%) of the online general population. -- Seventy percent now view the Internet as the best source for comparing prices (vs. 59% in 2004). -- Nearly two-thirds (63%) go online to get advice on brands to buy (vs. 56% in 2004). -- Sixty-nine percent go online to learn about features and benefits of specific brands before making a purchase. This compares to 61% in 2004. Source: AOL Roper U.S. Hispanic Cyberstudy If you need further information, please call 818 241 4073 or go to our e-form. Please, CLICK HERE. ======= Please, see our Frequently Asked Questions. |
