SPECIAL OFFER:
When you buy online ad space here, if you need it, we design
your banner ad at no additional cost. We also write a Spanish-language press release
for you to announce your new online ad campaign and send
it to the U.S. Hispanic news media. How much does it cost? Nothing, zero, nada!!!
Frequently Asked Questions
Online Ad Rates
Hispanics Online
--
52% of online Hispanics now access the Internet on a broadband connection
at home, compared with 50% of the general online population.
-- Online Hispanics look to the Internet as a primary source of information.
Half agree (51%) that they "get more information about products and services
from going online than they do from television or newspapers or magazines."
-- Online Hispanics use the Internet to get information about health-related
issues more frequently than the online general population. Six in ten online
Hispanics (61%) do so either "regularly" or "occasionally"
(versus 55% of the online general population).
-- Online Hispanics are far more likely than the online general population to
list among their major financial goals being able to send their children to college,
buy a house or apartment, and own their own business.
-- Nearly two-thirds (63%) of online Hispanics use the Internet for information
for the final brand decision, more than any other source asked about, compared
with about half (52%) of the online general population.
-- Seventy percent now view the Internet as the best source for comparing prices
(vs. 59% in 2004).
-- Nearly two-thirds (63%) go online to get advice on brands to buy (vs. 56%
in 2004).
-- Sixty-nine percent go online to learn about features and benefits of specific
brands before making a purchase. This compares to 61% in 2004.
Source: AOL Roper U.S. Hispanic Cyberstudy
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area:
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If you need further information, please call 818
241 4073 or go to our e-form.
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